Work With Me
I’m Kim and I am passionate about creating beautiful content that will make your brand stand out. I value the process of creative collaborations and cultivate content with intention.
With years of experience in social media management and content creation, I have a thorough understanding of brand development, social media marketing and content production. My background in content creation allows me to cultivate, through various media outlets, a story that connects an audience to a brand or business.
I have a passion for creative collaborations to bring a brand to life. Through design, social media strategy, effective writing and captivating imagery, I aim to help you reach your audience with intention and authenticity.
I will help you and your team effectively utilize social media and online content creation to craft a compelling brand identity while expanding your reach. Whether you are looking for a piece of content to use in your marketing strategy, want to learn how to use social media to your advantage, or wish to have me promote your brand through a collaboration with my own personal media channels, I am here to work with you.
Located in Toronto, Canada, I am available to you, wherever in the world you are located. If you are interested in a collaboration, feel free to check out my mini portfolio for examples of my work and previous brand partnerships.
Why Partner with Me?
The travel industry has evolved, in fact, the entire marketing and advertising industry has evolved. Traditional advertisements and guide books are no longer the go-to method people use to research and plan their next adventure. Instead, online research through blogs and social media are increasing in popularity amongst the general population. People are interested in a personal experience with a product, at a hotel, or in a destination, and I am here to provide them with that information.
By partnering with me, my audience becomes yours
Looking for more information?
Some Past Collaborations
Authentic and creative collaborations that make your brand stand out.
I would love to work with you so lets collaborate.
I understand and appreciate that every brand has its own identity and therefore requirements with regards to content creation. In order to pursue the best possible creative collaboration with your brand there are a variety of ways we can work together to produce content that aligns with your marketing goals.
Collaborative Opportunities
Sponsored posts
Sponsor a post on my blog and social media channels to tap into my audience and increase your reach and SEO value.
Content creation
Content created by me specifically for you and your brand. Typically includes use of a variety of media types such as graphic design, copyrighting, photography, and videography. I will create content unique to your brand to be employed throughout your digital marketing channels.
Travel press trips
If you are in the travel and tourism industry and are looking to promote a destination featuring accommodations, restaurants, activities, products or services, I can create content that is based solely on that destination. During a press trip, content can vary from blog posts, to Instagram posts to Instagram stories and live chats. Your location can be promoted in full on my social media channels and blog as well as your own.
Brand ambassadorship
There is no better message than that of consistency. By employing me as a brand ambassador you will be allowing me to consistently display your brand to my audience. I will help your brand stand out by promoting your business and brand through my blog and social media channels on a regular basis. This would include my trusted opinion and endorsement.
Freelance writing
Receive well written and well researched SEO based content for your brand or business. If you are interested in outsourcing writing projects or have a specific article that requires expert writing, I can produce quality written content within a 3 day time frame.
Digital and social media promotion
If you are looking to effectively promote a product, giveaway or brand online and over social media, I can utilize my social media presence to expand your reach through a variety of social channels.
Social media marketing consulting
With expert understanding and years of experience in social media management and content creation, I can help you and your team effectively learn how to utilize social media and online content to extend your brands reach while creating profitable promotions. I can assist you and your team by helping to implement a social media marketing strategy/plan which will result in brand growth and increased social media presence.
Social media channel audits
If you are interested in growing your brand through social media and are looking for ways in which to improve your standing on platforms such as Instagram and Pinterest, I will provide a unique profile audit to push you in the right direction. Together we will look at your profile to make sure the desired messaging is present, that the theme is coherent, and that a strategy designed for success is in place.
What I write About
I specialize in creating detailed long-form content, using positivity and storytelling combined with reasonable and practical advice. As a historian, I also create my content with contextual cultural history so that I can respectfully tell the story of each and every location. My writing maintains a light hearted and positive tone as a means to constantly encourage travel, products, and a mindful lifestyle to my audience and yours. When combined with social media, my content is made to connect with each unique outlet, telling a story the whole way through.
Here are a few examples of the types of content I focus on.
Destination Guides
Highly detailed content focused on all aspects of an individual destination. This includes covering topics such as where to stay, where to eat, and what to do. Along with the technical details, I aim to tell the story of a destination. This information includes the history and background of an area, why it is important or unique to visit, and how a visitor can actually connect with an area. My thorough destination guides will leave the reader confident that they are equipped with enough valuable information to visit the targeted location with ease.
Hiking and Adventure Travel
Adventure travel is where I thrive, as do my audience. I am always sourcing out the best unique, remote, and active adventures for both myself and my audience. My audience comes to me to be inspired by and find off the beaten path destinations. My detailed adventure guides will not only share the location, but also everything a person might need to visit the suggested destination. This includes everything from transport, to places to stay, budgets, and gear required. I also live to share the best hikes, mountains and active adventures because from my perspective, the best way to experience a destination is to hike through it.
Moderate Budget Travel
While my readers are millennial professionals with a steady income, they are also those who posses the true travellers spirit. This means that they want to really get into the depths of a culture. As a result you might find them interested in homestay experiences and unique stays in remote destinations. They are all about enjoying once-in-a-lifetime experiences and are not afraid to spend the money to do so. This means that if your hotel has a unique set up or other-worldly view, they want it. If your destination is home to a restaurant built in a cave, they want it. If your product is unique and helpful, they want it.
Ethical, Responsible and Sustainable Travel
Years of travel have shown me how the actions of our world effects our environment. As a result I have learned and care deeply about the health of the world including ethical and sustainable tourism, slow fashion, mindful living, and responsible animal and wild life experiences. This is a message I repetitively feature throughout my brand. I love highlighting ways in which readers can do their part in regards to environmental welfare. Whether this is by representing a sustainable tourism experience or location or eco friendly/plastic free products, I am here for it.
Wellness Travel
Self-care is an increasingly important topic in todays climate. I believe mindfulness and wellness are two of the most important things a person can do for themselves. If we are taken care of on a personal level, we are more likely take care of things externally. Ergo, I share information on how to travel with wellness in mind, be that through active retreats, spa stays, or solo traveling ‘me-time’ experiences. On top of this, as a digital nomad, I aim to share not only how to travel with wellness in mind, but how self-care is important.
Active Travel
From running marathons, to climbing mountains, to swimming, surfing, and everyday yoga, I am an active person. As a result I love to create content which focuses on an active lifestyle. I share opportunities for active travel with my audience including details on things like marathon races and incredible hikes. Along with this, I review and share active based products, highlighting the importance to staying healthy and active while embracing every other aspect of life.
Get in Touch
Interested in learning more? To find out about availability and pricing, you can email me at [email protected] or fill out the form below. I am looking forward to hearing from you!
Just a note: All sponsored content on Walkaboot Travel will contain clear and honest disclosures complying with FTC guidelines. Pre-written sponsored content will not be accepted.
It is also important to note that editorial control and authenticity are important. As such, I only work with brands and businesses that I personally stand by, believe in and love. These brands must promote the type of travel experiences both my readers and I value. My readers trust my authentic opinion and it is of the most valuable asset I have. If you would like me to write about your product, hotel or destination, I need to experience it for myself, as the trust I have built is what leads to great conversion rates for your brand, product, or location.
As well, Unfortunately, I will not be able to work for free or on an exchange bases. This website is my full time income and I will not be able to survive, pay for rent or food, on exposure and comped products. Thank you for your understanding!
